I’m a writer, producer, learning designer, and team leader with an interest in how we relate to each other and the world we share.
After over fifteen years producing digital media at companies like Live Nation, Disney, USC, and Cohen Media Group, I went to grad school to study in more depth what I’d been doing all along: figuring out how to take complex ideas and make them land for a target audience. That challenge — identifying what people need to understand, and how you design an experience that gets them there — led me to an M.A. in Learning, Design, and Technology at Georgetown (see some of that work here). And it’s what I’m focused on now.
I also co-created World of the Weasel, a series of picture books for kids, and founded Spitball Studio to bring them to market. My co-author and I wanted to write books we’d actually want to read ourselves — books that talk straightforwardly to kids about creativity, confidence, and responsibility, without being pedantic or talking down to them.
I studied Economics and Plan II Honors at the University of Texas at Austin and wrote my undergraduate thesis on whether perceptions of the goals of a college education actually align with what’s delivered. I’m always reading, and widely — science, history, current affairs, and fiction. In 2026, I’m seeking to publish my first novel. Also, I speak fluent Spanish.
Across all of it — writing, learning design, media production — the question driving me is the same: what does someone actually need to understand, and how can I help them get there?